Tuesday, 26 October 2010

Killer Web Content

Killer Web Content, by Gerry McGovern
Killer Web Content
By Gerry McGovern
Published by A&C Black Publishers Ltd (2006)
Paperback, 220 pages
ISBN: 0-7136-7704-X

This book is one of several that focus on the importance of web content. It outlines how it is an important asset to sell products and delivers services. Despite the web being a largely visua resource where copy can be quickly scanned, page content is an essential factor to create character, entice action and to achieve objectives. From travel companies to software companies, universities to governments, web content is something that has to be got right.

Killer Web Content shows how to provide visitors to your website with the right content at just the right time. It explains how to write compelling website copy that people respond to, as well as making sure your website has the best chance of getting into the first page of search results. It also includes a section on the benefits of blogs, RSS and email newsletters.

Written by an internationally-acclaimed specialist in the field, the book covers the strategies and practical techniques you need to get the most from your web content.

Produced in an attractive and readable format, the book is a concise and practical guide to creating web content that works, for both users and search engines, to ensure that your website really works for you.

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